All the big financial institutions are raising their fees - should you? More and more, fee revenue has become an important component of financial institution profitability.

Average financial institutions misunderstand fee revenue while remarkable financial institutions know how to maximize it by charging the right amount, adopting the right collections policies, and knowing which customers generate the most revenue. Walk away with strategies to enhance your fee revenue and keep your most profitable customers longer.

What You'll Learn:

• Which fees are most likely to produce more revenue, but not increase attrition
• What "Mad At Bank" fees should you avoid
• Do you have to add a monthly service charge to increase fee income
• How do account opening "filters" impact fee income
• What do consumers think about paying you fees