Advertising is a unique situation for most banks. Marketing personnel aren't always experts with the technical advertising requirements established within the various regulations. And, those responsible for regulatory compliance aren't often included the process until after an advertisement has been published.

This webinar will focus on the advertising requirements outlined in the regulations noted below. It will also address how advertisements can cross the line between “luring” someone and not deceiving them (UDAAP). Learn what you can say, what you can't say, when to say it, etc. Several examples of real world advertising errors will also be included.

The webinar will also focus on recognizing the key compliance production elements and compliance controls with respect to an advertisement from creation to publication. The webinar will help keep the rules straight and will provide useful checklists and other compliance tools to make your job easier, whether you're a compliance professional, an auditor, or a marketing department ad designer.What You'll Learn:

• FDIC signage and advertising rules
• The Fair Housing Act
• Deposit Insurance
• Truth in Lending
• Truth in Savings
• Sample Rate Sheet
• Non-Deposit Investments
• Lobby Disclosures
• Web Sites
• UDAAP