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Selling In The Teller Line: Using The BRIGHT Approach

Webinar: ID# 1043055
Recorded On-Demand
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Course Summary:

Discover how to elevate customer interactions with the BRIGHT approach! This 90-minute webinar equips tellers with practical tools to confidently connect with customers, identify their needs, and recommend personalized solutions that benefit both the customer and the institution.
Course Details:
Through real-world examples and practical case studies, participants will see how to apply the BRIGHT approach in customer interactions, focusing on key techniques such as listening for clues, making effective recommendations, and confidently closing conversations. These scenarios will provide actionable insights that attendees can immediately implement in their roles. This session is perfect for tellers and frontline staff looking to make a meaningful impact.What You'll Learn:
  • The BRIGHT approach: a simple, memorable framework for successful customer interactions
  • How to confidently greet customers and create a welcoming experience
  • Techniques for reviewing customer information and observing key clues
  • How to ask the right questions to uncover customer needs
  • The difference between features and benefits - and how to highlight what matters
  • Steps to make personalized recommendations and close conversations effectively
  • Real-world examples to bring concepts to life
Continuing Education Credits:

Click the 'Credits' tab above for information on PHR/SPHR, PDCs, and other CE credits offered by taking this course.
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Selling In The Teller Line: Using The BRIGHT Approach
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