Marketing Compliance: Avoiding Violations In Print & Digital Advertising

Qty: On-Demand ($419.00)

Course Summary:

Whether your marketing promotions are digital, print, or televised, multiple compliance regulations strictly prescribe what can be said, the elements that should be included, and how they should be displayed.

Course Details:

As financial institutions continue to take the leap into digital marketing, many questions remain. What can we post? What disclosures must be provided? What should be considered if we would like to target our marketing campaign?

In this session, we will discuss the answers to these questions and more, as well as provide you with tools to help craft a social media policy. The session will also review the compliance considerations for both lending and deposit products.What You'll Learn:

• Reviewing technical requirements of TIL and TISA, including examples of the do's and don'ts
  
• Assessing marketing risks and incorporating them into your risk management program
  
• Understand the new FDIC signage requirements
  
• Detailed review of the compliance regulations to consider when posting
  
• Best practices for responding to consumer complaints
  
• Recommended policies for employee use of social media sites
  
• Tips when utilizing third-parties to manage your social media
  
• Auditing your program for compliance and effectiveness

Continuing Education Credits:

Click the 'Credits' tab above for information on PHR/SPHR, PDCs, and other CE credits offered by taking this course.