Business Writing For Results Agenda

Seminar: ID# 1003605


Your Writing Style
  • Discover the surprisingly easy key to clear, professional business writing
  • Follow the 6 simple rules to guarantee clarity and simplicity in any kind of written document
  • Learn to identify your document's key words and repeat them for greater impact
  • Know the 40 words and phrases you should never use in business writing
  • Writing tone: Learn exactly what it is, and evaluate the tone you should strive for in your business communications
  • Understand the difference between the active and passive voice - and why voice is one of the most essential elements in business writing
Focusing on the Reader
  • Identify your specific objective - and ensure it doesn't get lost in the writing process
  • Appeal to the reader's needs: Discover powerful persuasion techniques and develop the ability to sell anything on paper
  • Use an indispensable table to identify the 5 audience types - and write a tailor-made document that really gets attention
  • Follow a simple, 3-step blueprint that will help you anticipate reaction to your writing
Organizing the Information
  • The first word is always the hardest: Overcome writing fear that leads to delay and procrastination
  • Go from start to finish with a 5-phase plan that helps you complete any writing project with greater ease - from short memos to complex proposals
  • Develop a good outline the fast, easy way - and save time on writing and rewriting
  • Master 4 simple approaches that will ensure you write logically and clearly, whatever your objectives or audience
Effective E-mails, Memos, and Letters
  • Use a 4-part quick assessment to evaluate your memos as a key reader might
  • Learn the 4 characteristics of effective business communication - and pinpoint your own strengths and weaknesses
  • Start with attention-getting openers to your correspondence - learn 11 ways to draw readers in and build rapport instantly
  • End your correspondence with strong closings that get the action and results you want
Professional Reports and Proposals
  • Break reports down into 8 basic building blocks and handle even the most complex reports with greater ease
  • Pinpoint the specific information managers want from reports - about problems, new projects and ideas, experiments and tests, and other subjects
  • Report planning made easy: Use a concise, one-page form to organize your report quickly and efficiently
  • Learn the 10 most common report-writing failures - easily prevented once you know what they are!
Business Writing For Results
Pricing: $199.00
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