Ratios, ratios, and more ratios. What do they really mean? Many financial professionals including bankers use financial ratios on a regular basis. But do they always use the same ratios and more importantly, do they always interpret the ratios in the same manner?

You will learn a 'five-step' analysis plan including liquidity, activity, leverage, operating performance, and cash flow analysis which will clarify and 'unify' this often confusing financial subject. Upon completion of this material, the bank employee will be able to better negotiate with their business clients as well as other financial professionals.

The webinar will also include a review of 'spreading' a financial statement using the Moody's Risk Analyst software in order to analyze key ratios.

AGENDA

• Utilize a Five-Step Key Ratio Analysis Plan to Correctly Interpret the Financial Condition of the Business Client
• Discuss "Negotiations" With Business Clients and Other Financial Professionals Using the Key Ratios
• Case Analysis: Applying the Concepts

About The Presenter

David L. Osburn, M.B.A., CCRA

• Founder and managing member of Osburn & Associates, LLC
  
• Practice emphasizes business training and contract CFO work
  
• Conducts regular seminars, webinars, and keynote speeches covering banking, financing, credit, negotiation skills, marketing, management, and customized topics
  
• National Association of Credit Management (NACM) Credential-Certified Credit & Risk Analyst (CCRA)
  
• M.B.A degree in finance and marketing; B.S. degree in finance; ABA National Commercial Lending School