It's Time to Humanize the Digital Banking Experience

Webinar: ID# 1014055
Recorded CD or On-Demand
About This Course:
As consumers continue to adopt digital channels for everyday banking transactions, and their shopping behaviors continue to change, bank marketing and lead generation models must also evolve for continued relevance in a humanized digital economy that is powered by people and fueled by technology. Attend this webinar to explore the humanized digital economy and how the changing competitive landscape will impact banks.

We will begin by discussing how the banking industry is ripe for disruption and what your bank can do to prepare now. Furthermore, we will share insights into the ways consumer behavior has changed and explore the implications this will have on banks.

Finally, we will provide a 7-step interconnected digital lead generation framework that you can implement at your bank to begin building a humanized digital marketing and lead generation system. This will include an example of how a well known neo-bank has employed this framework in their own digital lead generation strategies.

Covered Topics:
  • The humanized digital economy
  • Emerging non-traditional threats
  • How the consumer has evolved
  • Branching out
  • The Zero Moment of Truth
  • A way to build a digital business model
  • Introduction of the humanized digital marketing and lead generation system
  • A 7-step digital lead generation framework
  • Real world application of lead generation framework
Who Should Attend

Bank CEOs, COOs, CMOs, marketing and business development staff who are looking for a proven marketing model that generates leads, increase share of wallet and empower advocates to grow their bank in a humanized digital economy.

About The Presenters:

James Robert Lay is the CEO of CU Grow and a leading digital marketing expert for credit unions and community banks. For over a decade he has consulted with more than 400 financial institutions throughout North America to help generate over 140,000 leads for loans and new accounts.

James Robert has been named to CUNA's "Credit Union Rock Stars" was named "CU Times Trailblazer 40 Below". Kapost has also recognized him as one of "32 Texas Marketers You Should Follow" on Twitter. He has also has spoken to thousands of financial executives at over 100 industry events and is often quoted in many industry publications including The Financial Brand, CU Times, CU Journal, Credit Union Magazine, CUES, Independent Banker and CO-OP THINK Magazine.

Jonathan Lay is the Chief Content Officer of CU Grow, helping to guide the creation of various types of content for CU Grow and its clients.

When he speaks he shares the benefits of implementing a systemized content marketing strategy for credit unions and community banks that will help to generate leads and loans and new accounts. With over a decade of experience in video and content production, Jonathan shares his knowledge and insight on how to humanize a credit union's or community bank's marketing efforts specifically for digital economy.

He has won numerous national marketing awards for the content marketing campaigns he has lead. Jonathan is also frequent contributor to CU Insight and other industry publications.
Continuing Education Credits:

Click the 'Credits' tab above for information on PHR/SPHR, PDCs, and other CE credits offered by taking this course.
It's Time to Humanize the Digital Banking Experience
Available 2:30 PM till 4:30 PM EST, or on CD or On-Demand formats
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