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How to Leverage Your Community Relations Initiatives

Webinar: ID# 1001469
Date: Recorded
About This Course:
Oh no - not another yearbook ad! With marketing budgets continuing to get squeezed it is more important than ever to have a well thought out community relations plan.

This session will provide an overview of effective techniques and strategies on how to build a proactive community relations plan that will ensure that you're getting the biggest bang for your community relations buck while building your brand and increasing your exposure in the market place.

Covered Topics:
  • Building a comprehensive community relations plan
  • Engaging your employees and customers
  • Increasing your PR exposure
  • How to incorporate social media into your community relations initiatives
  • Case study review
Who Should Attend

Marketing Directors, Community Relations Managers and Specialists, Public Relations Managers or anyone involved in the overall marketing efforts of their institution.

About The Presenter:

Debra Bish is a Senior Bank Marketing Professional with 15 years of experience in numerous marketing disciplines. Specific areas of involvement include strategic analysis and planning, corporate communications, merger-acquisition integration, advertising and direct mail campaign development, promotional and sales campaign development and event management.
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How to Leverage Your Community Relations Initiatives
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