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Course/Product Description
Title:

Marketing & Advertising Compliance

SKU:WT-1000513
Format: Webinar
Description:

Marketing & Advertising Compliance

If you read the first CFPB enforcement action carefully, it's clear what is being targeted: sales and marketing practices. Now is a great time to learn from others' mistakes, even if you're not a big bank subject to the Bureau's oversight.

With everything happening in the financial services industry, now more than ever it's important that your advertising and marketing efforts are effective. Moreover, regulator and examiner attention to your advertising and marketing efforts is at an all-time high. Advertising is being looked at in different ways than before.

There are new standards to observe, especially when it comes to UDAAP (Unfair, Deceptive, or Abusive Acts or Practices). This is a seismic shift in regulatory enforcement, where practices that were perfectly acceptable in years past are now problematic. In the rush to attract new business and keep the clients you have, compliance requirements can easily be missed or ignored.

What can you say in advertisements? What must you say? What can you not say? Many sets of rules govern these questions, and more are on the way. How about your promotional efforts - contacting prospects and customers to let them know what you have available?

As the compliance environment becomes more complex, your marketing department must stay on top of all the rules and regulations. This session can help.

Covered Topics:

  • What impact does the CFPB have on advertising and marketing, even if you're not a big bank?
  • New Regulatory Focus: Increased attention to unfair, deceptive, and abusive acts and practices (UDAAP), plus what may be considered abusive? How can you stay clear of trouble? Don't miss the forest for the trees
  • Advertising rules under Reg. Z for both mortgage loans and open-end plans from the Credit CARD Act
  • UDAP standards from the FTC on mortgage loans
  • Consumer deposit products in Truth in Savings
  • Rules for consumer loan products in Regulation Z
  • Fair lending when marketing lending products
  • "Equal Housing Lender" statement and the logo - when must these be used?
  • Advertising over the Internet and social media - different standards?
  • Soliciting via the phone and e-mail: the Telemarketing Sales Rule (TSR), including caller ID requirements, Junk Fax, and CAN-SPAM
  • Privacy implications - sharing information under Privacy regulations and FCRA
  • Testimonials - FTC standards
  • Promotions - drawings, giveaways, bonuses, etc.
  • Tax implications, and what not to say when talking about tax breaks
  • And more

Plus, frequent question and answer sessions throughout this presentation.

Who Should Attend

Anyone involved in developing and marketing your institution's products and services, including the marketing department, compliance officers, auditors, business managers, sales and service staff, and anyone else whose duties involve promotion.

"I would highly recommend this speaker...Material was very informative." -Cami B., Cape Bank

The Presenter

Carl Pry is a Certified Regulatory Compliance Manager (CRCM) and Certified Risk Professional (CRP) who is a Senior Director for Treliant Risk Advisors in Washington, DC. Through his working career, as well as through his experience as a banking attorney and officer, he has provided a variety of regulatory compliance and financial performance services to financial institutions and other clients throughout the country.

He has written extensively regarding consumer and commercial compliance, tax, audit, and financial institution legal issues, and is a frequent contributor to and currently serves on the Editorial Advisory Board for the ABA Bank Compliance magazine. He has spoken at dozens of banking, compliance, and state bar associations, and has conducted training sessions for financial institutions across the country.

Licenses / Designations / Educational Credits:CEU
All US States: 2.5
All Canadian Provinces: 2.5
About The Provider: Since 1983 Total Training Solutions has produced dozens of videotapes, CD-Roms, DVD's and web-based training modules. In addition to off-the-shelf products, Total Training Solutions also develops custom training products and consults with financial institutions to develop their own training curriculum.

For timely delivery of training topics, webinars or web conferencing is an unbeatable option. We now offer over 100 live programs per year and you can even purchase the recorded or ondemand session if you are unable to attend the live program.

We have worked exclusively with the financial industry since our founding. Because of this, we understand the needs of training departments in financial institutions and are alert to changes which affect the industry.

Webinar Descriptions:

Live Session:
Attend the live session with the opportunity to ask questions to the presenter. You also receive a link to the handouts. All registrations for a live event will be given access to the OnDemand recording, at no additional cost, for seven days following the event. This will allow a flexible alternative when last minute conflicts intrude on scheduled events.

Recorded CD:
CD-Rom includes audio and video of recorded webinar plus hard copy handouts. You will also receive 6 months access to the OnDemand weblink as an added free bonus.

OnDemand:
Includes a weblink for unlimited viewing for 6 months after the date of the webinar as well as a link to handouts.

Live + Recorded:
Includes all three options above. Live session, OnDemand Weblink, and CD-Rom plus Hardcopy Handouts.

Live + OnDemand:
Includes two of the options above. Live session and 6 months access to OnDemand Weblink plus link to handouts.
Price: $265.00
More Info: Contact Us For More Information
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Keywords For This Course:

Compliance, Bank compliance

Currently Scheduled Dates For This Webcast
Course TitleDatePrice
Marketing & Advertising Compliance, including UDAAP ExpectationsCD/On-Demand$325.00

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