BankTrainingCenter.com offers banking exams, banking degree training, and professional development for banking professionals
Course/Product Description
Title:

Digital Marketing: Deep Dive

SKU:WC-1027686
Date / Time: Recorded
Format: Webinar
Order:Qty:
Description:

Digital marketing is a complex landscape. The rate of evolution is astounding. Consumers are changing their habits every few years. Remember Myspace? Do you have your Snapchat account yet? New technologies are constantly being introduced, and there's no shortage of partners.

Many vendors only provide part of the solution. With the induction of big data, the digital landscape that exists today is drastically different than five years ago. If you haven't kept up, you are wasting money. In this presentation, we are going to start from the foundation and quickly build up.

We understand how digital marketing fits with marketing and the organization generally. We will provide you a framework to think about your digital marketing activities and start to understand how they are all interconnected. Finally, we will talk about specific tools and techniques that are available in the market.

We'll explore when and why you should use different tools depending on the circumstance or your objective. This presentation will be a deep dive into digital marketing geared towards people who have responsibility over marketing initiatives.

Covered Topics:

  • Digital marketing provides a new set of tools to solve different marketing problems but understanding the problem is the first step in a marketing strategy
  • The tools of digital marketing are broadly grouped as: Search, web, email, social, video, and display...we'll provide a high-level overview of the targeting and tracking capabilities of these different channels
  • Finish by reviewing case studies where we have successfully applied digital channels
Who Should Attend?

People who have responsibility over marketing initiatives.

About Your Speakers:

David Carlson, Senior Vice President with Haberfeld Associates, has worked with clients for more than 12 years to implement and sustain system activities that allows them to see significant growth. He leads consulting meetings with Haberfeld client executive teams, helping them identify opportunities for increased growth and profitability.

David also presents at many bank-wide rallies and training meetings on topics such as new customer acquisition strategies, sales and marketing initiatives, revenue enhancement, strategic planning and team development. David holds a Bachelor of Science degree in Business from the University of Nebraska.

Leslie Clark has more than 15 years of digital marketing and product management experience ranging from technical start-ups to enterprise-level companies. Leslie has spoken at marketing conferences and events across the country on a variety of topics including paid search, creative optimization, tracking and analytics, and many other digital advertising tactics.

Cannot Attend The Live Presentation?

This presentation is also available in a recorded format, in On-Demand Or CD versions, as shown in the pricing options below.

About Webcasts / Audio Conferences / Podcasts:

Webcasts, audio conferences, and podcasts are presentations that you attend via the Internet, phone, or mobile device at a specified date and time for "live" versions, or at your convenience for "recorded" and "On-Demand" versions.

The live versions are interactive, meaning that participants can ask questions in real time, plus are a very cost-effective form of training because 1) you receive fast, convenient learning without any out-of-office time; 2) you can invite as many colleagues as you'd like to listen in on a single phone line; 3) you incur no travel expenses; and 4) you and your colleagues are back at work immediately after the session ends!

And though with recorded versions you do lose the ability to ask questions, you gain the ability to hear the presentation numerous times and to share it with others in your office.

Handout materials and the phone number for live presentations are made available to you prior to the event via email from the presenter and from the "MyAccount" link on the menu bar. Copies of the presentations are included with recorded versions.

Licenses / Designations / Educational Credits:CEU
All US States: 2.5
About The Provider: Since 1983 Total Training Solutions has produced dozens of videotapes, CD-Roms, DVD's and web-based training modules. In addition to off-the-shelf products, Total Training Solutions also develops custom training products and consults with financial institutions to develop their own training curriculum.

For timely delivery of training topics, webinars or web conferencing is an unbeatable option. We now offer over 100 live programs per year and you can even purchase the recorded or ondemand session if you are unable to attend the live program.

We have worked exclusively with the financial industry since our founding. Because of this, we understand the needs of training departments in financial institutions and are alert to changes which affect the industry.

Webinar Descriptions:

Live Session:
Attend the live session with the opportunity to ask questions to the presenter. You also receive a link to the handouts. All registrations for a live event will be given access to the OnDemand recording, at no additional cost, for seven days following the event. This will allow a flexible alternative when last minute conflicts intrude on scheduled events.

Recorded CD:
CD-Rom includes audio and video of recorded webinar plus hard copy handouts. You will also receive 6 months access to the OnDemand weblink as an added free bonus.

OnDemand:
Includes a weblink for unlimited viewing for 6 months after the date of the webinar as well as a link to handouts.

Live + Recorded:
Includes all three options above. Live session, OnDemand Weblink, and CD-Rom plus Hardcopy Handouts.

Live + OnDemand:
Includes two of the options above. Live session and 6 months access to OnDemand Weblink plus link to handouts.
More Info: Contact Us For More Information
Order:Qty:
Share This: Share on Facebook


Share on Twitter


Share on Google+


Safe Deposit Box
Safe Deposit Box "Danger Zones" - Disaster Recovery Program

Controlling the Risks of Power of Attorney Documents
Controlling the Risks of Power of Attorney Documents

Unclaimed Property Compliance for Financial Institutions
Unclaimed Property Compliance for Financial Institutions

Opening Deposit Accounts for Nonresident Aliens - Changes on the W-8BEN
Opening Deposit Accounts for Nonresident Aliens - Changes on the W-8BEN

Marketing &Advertising Compliance
Marketing &Advertising Compliance

Reg E Compliance – Five Best Practices for Handling Disputes
Reg E Compliance – Five Best Practices for Handling Disputes

Living Trust Documents
Living Trust Documents

10 Critical Issues in Handling Trust Accounts
10 Critical Issues in Handling Trust Accounts

Certified Regulatory Vendor Program Manager
Certified Regulatory Vendor Program Manager

Certified Regulatory Vendor Program Manager - Level II, Advanced Course
Certified Regulatory Vendor Program Manager - Level II, Advanced Course

Legal Issues of Checks
Legal Issues of Checks

Flood Insurance Compliance Hot Spots
Flood Insurance Compliance Hot Spots

Underwriting Construction Loans
Underwriting Construction Loans

Payroll Records: What To Keep, What To Toss
Payroll Records: What To Keep, What To Toss

Internal Investigations Certificate Program
Internal Investigations Certificate Program

Dealing with Difficult People
Dealing with Difficult People

 BankTrainingCenter.com. 5755 North Point Parkway, Suite 228 | Alpharetta, GA 30022 | 770-410-9375 | support@BankTrainingCenter.com
Copyright BankTrainingCenter.com 2018 | Web Site Development by OTAU
Facebook