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Course/Product Description
Title:

Digital Advertising Rules For Banks And Financial Institutions

SKU:WC-1023600
Date / Time: Recorded
Format: Webinar
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Description:

This webinar will help those responsible for digital advertising to understand the risks that are posed by digital advertising and the legal and regulatory frameworks that govern such advertising.

It also will provide practical approaches and best practices for managing such digital advertising campaigns in real-time.

This content is critical for in-house marketing and legal counsel so that they can ensure that their companies are properly managing their digital advertising activities in a reasonable and legally compliant manner.

AGENDA

Digital Advertising

  • Forms of Digital Marketing
  • Objectives of Digital Marketing
  • Brand Awareness
  • Marketing and Market Intelligence
  • Customer Experience
  • Identifying Risks
  • Reputational Concerns
  • Privacy and Confidential Information Concerns
  • Liability Concerns
  • Operational Concerns
  • Legal Compliance
Legal and Regulatory Considerations
  • Understanding Applicable Laws
  • FFEIC Guidance
  • Regulatory Requirement
  • Privacy
  • IP Issues
  • Advertising Laws
  • National Labor Relations Act/Social Media Policies
Practical Applications and Best Practices for Managing Risk
  • Social Media Policies
  • How to Make Effective Disclosures
  • How to Respond to Consumer Feedback/Statements
  • Proper Use of Consumer Testimonials
About The Presenter

Scott Pink
  • Special Counsel in the Northern California offices of DLA Piper LLP
  • Practice emphasizes all aspects of advertising and marketing law
  • Head of DLA Piper Advertising and Marketing Law Subgroup
  • Conducts regular seminars and workshops on advertising and marketing law
  • Wrote several publications related to advertising and marketing law
  • Best Lawyers of America in the area of Information Technology Law, Northern California Super Lawyer in the area of Intellectual Property Law; Best of Bar Sacramento in the area of Intellectual Property and Advertising Law
  • Member of the California and Illinois Bars
  • J.D. degree, cum laude, Harvard Law School; graduate, magna cum laude, Harvard University


Cannot Attend The Live Presentation?

This presentation is also available in a recorded format, in CD version, as shown in the pricing options below.

About Webcasts / Audio Conferences / Podcasts:

Webcasts, audio conferences, and podcasts are presentations that you attend via the Internet, phone, or mobile device at a specified date and time for "live" versions, or at your convenience for "recorded" and "On-Demand" versions.

The live versions are interactive, meaning that participants can ask questions in real time, plus are a very cost-effective form of training because 1) you receive fast, convenient learning without any out-of-office time; 2) you can invite as many colleagues as you'd like to listen in on a single phone line; 3) you incur no travel expenses; and 4) you and your colleagues are back at work immediately after the session ends!

And though with recorded versions you do lose the ability to ask questions, you gain the ability to hear the presentation numerous times and to share it with others in your office.

Handout materials and the phone number for live presentations are made available to you prior to the event via email from the presenter and from the "MyAccount" link on the menu bar. Copies of the presentations are included with recorded versions.

About The Provider: Lorman Education Services has provided educational seminars and online training for professionals since 1987.

Since then, we've kept thousands of professionals in the United States and internationally current on the most pressing topics in a rapidly changing marketplace of ideas. Like you, we understand the need for concise, accurate information.

That understanding underlies each Lorman course, presenting the latest information on the laws and regulations critical to your organization's successful daily operations.

Moreover, each course receives our painstaking attention to be certain both the faculty and participants receive the individual attention necessary to achieve maximum benefit from the materials.
More Info: Contact Us For More Information
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